OnlyFans has exploded in popularity since its launch in 2016, becoming one of the most talked-about creator platforms in the world. But how big is it really? How much do creators actually earn? And what are fans spending?
In this comprehensive breakdown, we’ll explore the latest OnlyFans statistics – from financial performance to user growth, creator earnings, demographics, and fun facts that might surprise you.
A Quick History of OnlyFans
- 2016: Founded in London by Tim Stokely as a fan-to-creator subscription site.
- 2017: Adult content creators embraced the platform, fueling rapid growth.
- 2018: Ukrainian-American entrepreneur Leonid Radvinsky acquired a majority stake.
- 2020: The pandemic fueled explosive growth; creators surged past 1 million.
- 2021: A controversial “ban” on adult content was announced – then reversed in days.
- 2023-2025: The platform solidified its place as one of the most profitable creator economy businesses in the world.
This timeline matters because it shows how OnlyFans grew from niche to mainstream, riding the wave of the creator economy boom.
OnlyFans Growth in 2025
- Fan Accounts: ~377.5 million registered fan accounts (up 25% year-over-year).
- Creator Accounts: ~4.6 million creators worldwide.
- Registered Users: Over 305 million accounts created since launch.
📊 That means OnlyFans has more users than Snapchat or Twitter in some regions – not bad for a platform that started less than a decade ago.
OnlyFans Revenue and Financials
- Gross Payments (2024): $7.2 billion spent by fans.
- Revenue (2024): $1.4 billion generated.
- Pre-Tax Profit: $684 million.
- Dividends Paid: $701 million to owner Leonid Radvinsky.
💡 Fun Fact: OnlyFans made just $49 million in 2019. By 2024, it topped $1.4 billion – that’s 28× growth in five years.
Creator Earnings and Income Distribution
Not all creators earn equally on OnlyFans. In fact, the income gap is dramatic.
- Average Creator Income: $150-$180 per month.
- Top 10% of Creators: Take home ~75% of all earnings.
- Top 1% of Creators: Control ~33% of revenue.
- Top 0.1% of Creators: Average $146,881 per month.
➡️ While headlines focus on celebrities earning millions, most creators make a modest side income.
Fan Spending Habits
- Average Spend Per Creator (Male Fans): $48.52.
- Average Income Per Subscriber (to creator): $2.06.
- 70% of revenue comes from direct messaging and tips.
- Only 4.2% of subscribers actually pay – meaning 95.8% browse for free.
This shows that while OnlyFans has hundreds of millions of users, the paying customer base is relatively small but highly engaged.
Global Demographics of OnlyFans
While OnlyFans started in the UK, its biggest market is now the United States, where roughly half of creators and fans are based. Other strong markets include Canada, Australia, Germany, and Brazil.
- Gender Split (Fans): ~75% male, 25% female.
- Gender Split (Creators): ~70% female, 25% male, 5% non-binary or couples.
- Age Ranges: The majority of fans are between 25-34 years old, followed by 18-24.
These demographics help explain the type of content that thrives and the marketing strategies that work for creators.
Total Payouts to Creators
Since its launch in 2016, OnlyFans has paid out an estimated $20 billion to creators.
That makes it one of the highest-paying platforms for independent talent worldwide. For comparison:
- YouTube pays ~$15 billion annually (but split across a much larger pool).
- Patreon has paid out just over $3.5 billion since 2013.
Fun OnlyFans Statistics
- Median Subscribers: Most creators have just ~21 subscribers.
- Biggest Individual Payouts: Celebs like Bella Thorne, Iggy Azalea, and Sophie Rain have earned $30M-$40M+ annually.
- Valuation: OnlyFans is worth around $18 billion as of 2025.
- Pandemic Surge: The platform doubled creator sign-ups during 2020 lockdowns.
- Income Inequality: The top 0.1% of creators earn more than 75% of all income.
Summary Table
| Metric | Value |
|---|---|
| Fan Accounts | ~377.5 million |
| Creator Accounts | ~4.6 million |
| Gross Payments (2024) | $7.2 billion |
| Platform Revenue (2024) | $1.4 billion |
| Pre-Tax Profit (2024) | $684 million |
| Dividends Paid (2024) | $701 million |
| Avg Creator Income (Monthly) | $150–$180 |
| Top 0.1% Monthly Earnings | ~$146,900 |
| Avg Spend Per Creator (Fan) | $48.52 |
| Total Creator Payouts (2016–2025) | ~$20 billion |
WThe Future of OnlyFans (2025 and Beyond)
So where does OnlyFans go from here? Several trends are worth watching:
- Expansion into SFW Content: More fitness, music, and influencer creators are using the platform.
- Greater Competition: Rivals like Fansly and Patreon are gaining ground.
- AI and Discovery Tools: Platforms like OnlyKrush are changing how fans safely find creators.
- Regulation & Compliance: Governments may increase scrutiny on adult platforms, pushing OnlyFans to diversify further.
Why These Stats Matter
- For Fans: Understanding the ecosystem helps you see through the hype and know how much creators actually earn.
- For Creators: These numbers highlight the importance of niche positioning, verification, and engagement to stand out.
- For Industry Watchers: OnlyFans is a case study in how the digital creator economy can generate billions in just a few years.
Final Thoughts: Safer Discovery with OnlyKrush
OnlyFans has changed the internet economy forever, but navigating it as a fan can be tricky. That’s why OnlyKrush exists – to help you safely discover verified creators, avoid scams, and explore the creator economy with confidence.
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